About Us

Singer Durban's Story

Singer Durban came into being when the owners realized there was a need for a dedicated Singer Agent within the KwaZulu-Natal area that can offer not only sales, but also services.
Singer Durban are sub distributors for Singer South Africa within KZN.

In 2015 we opened shop, basing ourselves within an semi industrial park in Pinetown to allow us to not only have a showroom, but also dedicated workshop area to enable us to provide for all your sewing needs.
Pinetown was chosen as this is central within the greater Durban area – and Durban of course is central to the greater KwaZulu-Natal Province. We then decided to go the cyber route and started an online store, thus there was no need for physical stores at this point in time.

In 2018 we opened our online store and by 2019 we successfully moved all our business online. Orders can be collected at our premises by APPOINTMENT ONLY.

Singer's History

Since 1851, the name Singer has been synonymous with sewing. The spirit of practical design and creative innovation that characterized the company at its beginning continues today as they develop products for every level of sewing.
Singer has celebrated many firsts, including the world's first zig-zag machine, the first electronic machines and now proudly produce the world's most advanced home sewing and embroidery machines.

In 1850 Isaac Merritt Singer, an enthusiastic inventor produced the first perpendicular action sewing machine, capable of sewing a continuous straight, curved or angled line, and in 1851 the company, I.M. Singer & Co. was formed.

By 1856 Singer had introduced hire purchase so that customers could afford the £100 needed to purchase this wonderful invention.

In 1870 the Red S girl trade mark made her debut and was destined to become one of the world's best known emblems.

In 1889 the first electric sewing machine was produced.

By 1890 Singer had sold nine million sewing machines.

By 1950/51 Singer had completed 100 years of business operation and, with annual sales of US$307.8 million, was the world's most popular brand of sewing machine.

2000/1 Singer enters its 150th year of business operation and is still the leader in the sewing machine field.

In 2011 Singer celebrated the 160th Anniversary of Isaac Singer's patent on the first practical sewing machine. This anniversary marked the official beginning of Singer as a company and its leadership in the industry from the start, a great accomplishment. Singer leadership in the industry has remained to this day due to our continued commitment to quality, reliability, innovation and service.

The current sewing machine range continues the tradition of trusted excellence with the top-of-the-range machine capable of being linked to an unlimited number of possibilities by computer.

Singer sewing machines are helping people of all ages unleash their creativity, create unique garments, home furnishings and other items and enjoy the added satisfaction of having made it themselves.
Our range offers products for every level of sewing and every kind of user, for those new to sewing to advanced home sewing and embroidery machines. Whatever you sew, soft furnishings, clothing, embroidery or quilting Singer has something for you.